Indivual report Essay Example | Topics and Well Written Essays - 2500 words

Indivual report - Essay Example Consequently, the companies have to conduct an in-depth market research in order to successfully launch their products and services or both. The present report makes an all inclusive analysis of the Indian market in order to check the feasibility of the success of the restaurant in various cities of the country. The researcher aims to apply SWOT analysis in this study in order to present a comprehensive report to the client, where no aspect and area could be left ignored with the market perspective. In addition, the report will also be supportive in respect of guiding the client in recruiting the staff for the chain of restaurant in India. Hence, based on the expertise research, the report encompasses all difficulties and failures in the successful launching of the food chain in this era of perfect competition. TERMS OF REFERENCE: Being the market research consultancy, the Oceanic offers its services to the local, national and international companies, firms and organisations by provi ding them with the complete information regarding the market situation. It includes the trend of the market, nature, taste and socioeconomic position of the customers and consumers, nature and products of the already existing rival and competitor companies. The research services made by the Oceanic are helpful for the success of newly launched products and services on the one hand, and for the increase of sales and profit volume of the already working firms and organisations on the other. Since the research company has been working dynamically for the last one and half decade, it maintains wide range of clients in its list, which have experienced 10%---25% increase in their sales and profit after hiring the services of the qualitative and quantitative research department of the Oceanic The Spicy Food Chain is the client company of the Oceanic, which has earned respectable name and fame in the food industry. The company has opened its restaurants in commercial regions of England, whe re it offers multiple English, Italian and Chinese dishes to its customers in a peaceful and tranquil environment. The most distinguished aspect of the restaurant is its different hygienic and delicious ready made food items for the workers, professionals and students, offered as lunch at noon at economical rates. Consequently, a large number of the working men and women visit the restaurant in every area where it has launched its food chain. Hence, the company has got popularity all over England because of its high quality products against reasonable prices. Though The Spicy has captured the attraction and attention of a large proportion of customers in its native country England, it could not obtain too much success in the Indian capital city i.e. New Delhi. The main reason behind this problem includes the unawareness of its overseas department regarding the tastes and flavours the Indians look for in lunch. In addition, the company is not very familiar with the demographical stat istics of this south Asian country, as well as with the cultural aspects and religious beliefs. Consequently, the management has hired our services for making their success a reality in this region. OVERVIEW OF THE