Cultural Awareness

in spite of appearance this report the aim is for organisations to develop and maintain positive attitudes towards hea then(prenominal) discordences within the supra study Hospitality persistence. This report will economic aid to maintain and determine the opportunities that organisations raise buoy achieve if their limitations to cross- heathenish competence toilette be avoided and by ensuring that the organisation implies an attitude of cross-ethnical respect. IntroductionGlobalization has be buzz off a growing trend for organisations and that means they leave to develop an effective internationalistic get offment strategies that will resolve the current issues, this means that organisations has to have a to a greater extent than systematic lift and rationality of value that variation benefits brings into the world(prenominal) Hospitality industry. (19/10/2013)). Cultural renewing has become the nearly most-valuable factor in the working life within the hospit ality industry due to becoming more versatile in the terms of race, ethnicity, national origin and other individualnel characteristics of their staff members (Shaw and Barrett-Power, 1998).There isnt any hold definition for the term, tho there is a new guidance from the hire Management Institute (2008) and they have suggested that it is ab bug out Valuing the differences between people and the slipway in which those differences batch contribute to a richer, more creative and more productive environment The most visible term of vicissitude can be seen as (age, gender and colour) though the non-visible differences be ( nicety, religion and disability) these have been founded on the premise that obligeing these differences which will answer create a more productive environment for which every employee feels valued, too where their talents argon being determine and fully used for in which their organisational goals are met (Kandola andFullerton, 1998).What Culture is?The w ord culture can be said to be referred to the lifestyle of an entire society, also the term culture can be used in anthropology to help refer to a complex system of beliefs, values and codes of conduct. Society sees heathenish differences as the variations in the way of life, traditions, beliefs and the laws that surrounds different countries, societies, religions and also people (Business Dictionary) (18/10/2013). Here are some manikins of pagan differences and they are as spare-time activity (18/10/2013) 1. Clothing For example frugal men wears kilts to express their heritage. 2. pabulum For example Islam people arent exclusivelyowed to eat pork. 3. Language For example Scottish people have their stimulate language to communicate with one some other. 4. Rules/ Laws For example the European rules and regulations are different from United States of Americas rules and regulations.What military posture is and how it is manifested?Attitude is a predisposition or tendency to react positively or cast outly that is aimed at a certain object, soul, idea or a current situation (BusinessDictonary 18/10/2013). It also has a huge influence on an individuals choice of work on and also which can be influenced by an individuals resolution to a certain challenge, incentives and rewards (together these can be called stimuli) (BusinessDictonary 18/10/2013 They are four major components that influence attitude and how an individual reacts and they are1. meetive An individuals emotions and feelings towards another person can alter the affect they have for the person.2. Cognitive An individuals belief or their opinions can differ from other peoples beliefs to their culture and background.3. Conative An individuals inclination for the required action to ensure that they can accept the differences of another person culture and background.4. Evaluative An individuals positive or negative response to stimuli for them to take action on their attitude towards a cert ain persons culture and background.An individuals attitude can also be affected by the way that person has been brought up by their parents, it also can be influenced by a persons emotion and behaviour. Another theorist has describes that a person attitude towards cultural miscellanea can be stated into 2 categories which is ethnocentric to ethnorelative stages, this is describe by (Milton Bennett appendix 1) my understanding of his Milton Bennetts DMIS good example is that it helps to describe the offices and behaviours that individuals face with cultural difference, and helps to identify and outlines a continuum of increasing cultural awareness, understanding, and adjustment.Implementing a management strategy towards cultural variety within the outside(a) Hospitality Industry For organisations to manage effectively within a spherical or a domestic multicultural environment, they will need to get along that they are differences and also learn to use these to their advantage , instead of attempting to ignore all the current differences or just simply allowing the differences to cause problems (Adler, 1997).It is said that managers should be taught how to adapt and respect the differences with work and also how to maximize the contribution of each employee (Cascio, 1998). Managers and their employees have to recognize that cultural diversity has its own potential advantages and disadvantages that helps to define an organisations strategy to help them manage cultural diversity within the oeuvre. Alder (1997) has identified the following strategies for managing cultural differences. And these are as following1. Ignore cultural differences.2. Minimize cultural differences.3. Manage cultural differences.1. Ignore DifferencesThis strategy is where managers and employees adapt that they dont recognize cultural differences or how it impacts the organisation, they also believe that our way is the only way to manage and deck up. They see diversity as irrelevan t. This strategy of ignoring cultural differences it precludes the potential of minimizing the negative impacts and also increasing positive impacts of diversity.2. Minimize DifferencesThis strategy is where managers commonly adapt the ethnocentricmethod.Here they do recognize that cultural diversity but nonetheless only as a source of problems that occur within the workplace. Within an ethnocentric organisation, managers and employees believe that our way is the best way to help organize and manage. Within the strategy they attempt to socialize all employees into the behaviour conventionalism of the dominant culture, by adapting an ethnocentric organisation then they prevent the supposition of benefiting from galore(postnominal) cultures that are present3. Managing DifferencesFor organisations that do adapt the strategy of managing differences within the workplace are synergistic organisations. They recognize the impacts of cultural diversity that can wiz to both advantages an d disadvantages. For the managers that using this approach believe that our way and their way of behaving and managing differ but both arent superior to each other. By applying a strategy then organisations create advantages that they could benefit from.OpportunitiesPeoples attitude towards cultural differences can both have positive and negative impacts on the organisations but however these differences couldnt be considered as hazards but rather opportunities and benefits if the right way managed (Day, 2007). The opportunities that an organisations can benefit from include innovation, rivalrousness and knowledge transfer. When associated with the benefits of cultural diversity there are four commonly mentioned reasons why companies within the International Hospitality Industry have to endure to be diverse.The four most commonly mentioned benefit of cultural diversity is1. Valuable Innovation prototypical of all, diversity often stimulates new business innovations (Johansson, 2 007). Employees within the organisation who multicultural backgrounds and experiences can bring in more improved innovation due to providing them with their new ideas from their viewpoints.2. Effective Knowledge Transfer Within organisations cultural diversity can be useful in the knowledge transfer, although people come in different shapes, forms, and colours and do not seek out to be different from other people. Rather, people prefer to be with their own kind (Denton, 1997). This knowledge transfer helps to enhance the works productivity and efficiency.3. change magnitude Competitiveness Due to hospitality industry being extremely competitivefor companies to survive they have to control labour cost as vigorous as increase customer count. Within todays dynamic markets companies have to manage various customer groups with different cultural background, hence forward cultural diversity within the workforce can help companies to develop understanding of customers needs and keep l ong term business relations 4. construct Image Cultural diversity can help organisations to enhance their integrated image. The hospitality industry has been somewhat passive about building a positive industry image for the public (Fernandez, 2006). Helps companies to recognize and accept diverse cultures.LimitationsWithin an organisation there are still many limitations and challenges that are confront when it comes to attitude towards cultural differences, either being an individuals perspective or their behaviour. These are some of the challenges that are faced within organisations1. talk Issues.2. Discrimination Issues.3. Training Issues.4. Workplace Issues.5. Stereotyping Issues.6. Prejudice Issues.ConclusionGlobalization is a growing trend within businesses and have to give a rise to the need for the discipline of effective international management strategies therefore for many organisations there is a need to entail the thinking of a more clear approach towards cross-cul tural aspects and issues.This report showed that there are always going to be more opportunities rather than limitations when it comes to cultural diversity, also for the understanding and management of diversity that has become important within the hospitality industry. Many of the cultural barriers that are commonly associated with diversity can be overcome in which this then will help to increase the awareness and sensitivity of cultural diversity management.RecommendationsTo ensure that all organisations within the international hospitality industry pass a strategy towards cultural diversity there have been many recommendations that can help them to achieve this within the workplace and also which recommendations that can be applied for which will benefit the organisation. Diversity has become a global aspect that affects the industry and which needs to be properly turn to and maintain, the recommendations that should be set out are1. Implement a diversity strategy for the org anisation to follow.2. To introduce diversity questionnaires for all employees to fill out.3. implementation of a cultural awareness scheme for all employees to attend.4. Initiate a diversity management training program.5. Adopt an employee relationship management system.6. cut across the stereotypes and increase fairness