Samsung Company

Introduction to Business Samsung Company From a small make do business created in Daegu, Korea, Samsung has grown and become one of the existences leader in the electronics industry. The important specialization of Samsung is digital appliances and media, semiconductors, memory and scheme integration. The foodstuff place class of Samsung is giving them a firm commercial advant years. Samsung is section according to demographic segmentation, that consists of dividing the market in groups based on distinguishable criteria.The most important criterias used by this confederacy is age, income and occupation. Using this criteria they melt down to become a leader in technology market as they offer products for each group of customers. Also they ar using psychographic segmentation that is the science used to damp understand consumers, according to their lifestyle, personality and the main values they have.An otherwise process used by this gild is Positive market segmentation t hat consists of studying the rival goods that are demanded in the market and to canvas the quality and price, to understand what the customers need and what products could they insert in the market to requite the customer and to increase the confidence of customers in the company. This strategy is one of the strengths of the company as they study the exertion of Apple Corporation and other rivals.Using the quiet datas they know better what kind of products could they offer to distinct groups of consumers. The motto of the company is Inspire the World, Create the Future, from it we can deduce that the main social occasion for them is to satisfy the customers desires and to achieve a high revenue. Another strength that keeps Samsung in the top worlds leaf blades is the fact that Samsung is totally dedicated to apply their customers a wealth of opportunities to rich their full potential. The sphericization process for Samsungs technology businesses started in the early 1980s.S o they became a part of The digital age that has brought new-fangled changes and opportunities to global business and Samsung has responded with competitive products and constant innovation. This can be proved by studying the worldwide demand for antithetical goods. For practice session the worldwide demand for mobile phones was staggering 1. 5 billions in 2011, Samsung accounted for 330 one thousand million of those units. This proves the strength of the company as a worldwide leader for different goods as notebooks, mobile phones or digital cameras.Investing directly in activity that spurs economic growth helps Samsung to achieve greater income potential and maintain Samsung brand as one of the most popular in the world. Their position in the market gives them the opportunity to achieve new heights, one of them is their plan of arrival $400 billion in revenue and become one of the worlds top five brands by 2020. Samsungs Chairman leeward considers that Globalization is the ke y for future growth, using this idea he created a new strategy to accelerate Samsungs globalization through development a pool of global managers as strategic advisors for Samsung Group.Samsung strategies varies for each trade market. In India their strategy is to be a nationwide distributor and retail presence in the domestic consumer durables market. Also they use different advertising tactics to promote their products, for example Samsung has been associated with the Lakme India Fashion Week for its energetic Phones. The company used this platform in 2005 to launch a new version of mobile phone the D-500, that became after Worlds scoop mobile phone in the Indiam market.Another strategy is the strategic alliances between Samsung and other worldwide recognized organisations, for example in 2007, Samsung established a vocalise venture with Limo for developing a Linux platform, also they Co-developed for handsets and DVB-H standardization solutions with Nokia. Samsung is also in vesting money in different companies that could help them to provide better technology to consumers, for example investments in shares of US based firm specializing in HDD technology (Integral Peripherals), or investments in operator of telecomunications systems in Chile (Entel).Other strengths of Samsung are the design, effective advertisement and market communication, an actively coming out with newer models and stigmatization as Samsung is ranked 17th among global companies in 2011. A potent point for Samsung is that consists from various business units, the most important is Electronic intentness the one that brings the most revenue for the group (65% in 2011), Engineering and morose Industry and financial Services.When Samsung Electronics rushed its first smartphone to market as a response to the debut of the Apple iPhone, some customers burned the product on the streets or hammered in to the bits in public displays of disaffection. Complaints ranged from dropped calls and heavy touchscreen to usual auto-rebooting and a lack of applications. This is weakness for Samsung that they can not keep up with the innovations from Apple and other rivals, even if they try to show the opposite.The biggest threat for Samsung is the global patent battle, between them and Apple,as Apple considers that Samsung copied its iPad and iPhone. Another threat is the fact that Samsung created a big variety of phones into the market so that could lead to a cliff in the demand for new goods in future. Samsung has a different market approach as it offers to customers a much bigger diversity of products. As their previous accomplishments, they look further to explore and develop new activities, as health, medicine, biotechnology. References 1.Kim Youngsoo, 1997, Technological Capabilities and Samsung Electronics 2. Bloom Martin, 1992, Technological Changes in the Korean Electronics Industry 3. Yu Sengjae, 1989, Korean Electronics Enterprises Growth and Strategies 4. Samsung Global Strategy http//sgsg. samsung. com/Introducing_Samsung_GSG_final. pdf 5. Samsung Business Review -http//www. samsung. com/uk/aboutsamsung/corporateprofile/download/2011_4_Business_Overview. pdf 6. Samsung Financial Highlights http//www. samsung. com/hk_en/aboutsamsung/corporateprofile/ourperformance/samsungprofile. html