'Coca-Cola Essay\r'

'If we told you that Coca-Cola had operating units in 50 countries around the world, you probably would not be affect. If we told you that Coca-Cola had been in craft for al approximately one hundred twenty-five years, you probably would not be surprised. So, you class us … how many different beverages does Coca-Cola pose? 100? 500? 2, 000? Are you surprised yet? Worldwide, Coca-Cola produces an amazing 2, 800 different beverages.\r\nWhen an governance is that big, has that differentiate of worldwide presence, and boasts what is perhaps the most well-kn deliver brand ever, you put forward count that a multitude of IT systems ar continuously churning in the background, not besides keeping the organization running, but withal keeping it running ahead of the competition.\r\nTo reliever internal collaboration efforts, nose candy created aboutthing it calls its customary origin Framework, a Web-based system that combines pouch management capabilities with busines s intelligence. Using the Innovation Framework, anyone from any of the operating units worldwide can search for, find, and apply concepts, strategies, development successes, and merchandise approaches that go through been partd elsewhere in the organization. For example, when introducing Georgia teas in Australia, the degree centigrade slew Down Under can search what marketing strategies worked well in link up countries such as New Zealand. As Jean-Michel Ares, shock CIO, explains if, â€Å"Once you have add up the pipeline of innovation, the object is to assess and place the best allocation of resources in the organization.\r\nbeyond internal employees, Coke is r to each oneing extinct with new and innovative IT steps. Recently, it rolled out a new line of bundle go based on hundreds of business processes to its extended family of bottlers. These softw ar services each perform a specific ballpark business function and run inwardly SAP’s ERP software and are delivered by Coke’s IBM hosted eon centers. The goal is to create a regulate business and engineering platform crossways all Coke bottlers, most of which are independent franchises. (There are some partly owned by Coke) If Coke and its bottlers are speaking the same language, so to speak, and use the same technology, then supply set up management applications will be the more(prenominal) efficiently streamlined. Standardized in their subject field equates to saving money by minify expenses associated with supply filament activities.\r\nAnd even beyond its extended family to bottlers, Coke is using technology to create loyalty and engage more with its clients. Its award winning Web site, My Coke Rewards at www.mycokerewards.com, is the second most fashionable consumer packaged-goods site, behind only www.kraftfoods.com.\r\nMy Coke Rewards attracts some 300,000 visitors per day. Offering everything from magazine subscriptions to electronics as prizes (just assure under your bottle cap). My Coke Rewards has reconnected Coke with its loyal drinkers. The site has teamed with pop goal crazes such as American Idol, soccer, and gondola racing to bring even more consumers into the fold. You can even find Coke-labeled songs by means of iTunes.\r\nQuestions:\r\n1.Describe the various IT-enabled initiatives discussed in this issue sketch and categorize them as either above-the-line, below-the-line, or some combination of the two.\r\n2.Why is standardization so important in supply chain management? Coke is developing its own set of software services for bottlers to use. Do you think Coke charges the bottlers for these software services? Why or why not?\r\n3.Describe two different forms of e-collaboration in this case study. For each, articulate the benefits to Coke.\r\n4.How is My Coke Rewards an example of a switching cost? How can a switching cost not have a monetary penalty associated with it.\r\n5.Referring to the draw below, what do you beli eve to be Coke’s overall organizational construction? Why? How does Coke’s use of technology support your decision?\r\n6.What sort of business intelligence could Coke converge from its My Coke Rewards Web-site? How could it use this information for customer relationship management activities?\r\n'