Kay Logistictics Report

Kay Logistics Report By: XX YY Executive Summary From: aggroup Masco/Verizon To: Head of Marketing-Kay Logistics note [CoB-D1]: If you do not want to cc to anyone, remove this line. In class I asked you to cc to me Cc: Subject: go 3pl Services Kay Logistics should come using a marketplace learning and diversification method to meet their 4PL criteria and sort out their accredited fling problems. This involves budgeting $25 gazillion in advertising expenses and $2 million in communication efforts outside of advertising much(prenominal) as customer relations. Further communications efforts should be engage firmly within the first three months of publicly spectral religious offering their invigorated 4PL service. Now is the better time for Kay to pursue such an probability as the economy looks for improvements, every customer is looking for the unassailable best product with the absolute best prices. Kay Logistics is currently desire a way to increase a rather dead(a) revenue stream. Offering additional work, including 3pl services, to customers may be an legal means of accomplishing this goal. Marketing the commutation from strictly 4pl services to offering both 4pl and 3pl services will be a contend task, but the potential gains outweigh the risk.

Kay Logistics should attempt to market the switch to current customers, and use the switch to bring in novel customers through their expanded offerings. While undertaking this way out Kay Logistics should give careful attention to ensuring they dont abandon current customers or allow competitors to use this parvenu offering to effort Kay Logistics. ! input [CoB-D2]: Specify what criteria Comment [CoB-D3]: Specify what Comment [CoB-D4]: I dont think you had a loaded priming for these figures. Therefore you should not have brought them at the bakshis of the executive director summary. Comment [CoB-D5]: Be consistent. On croak you say 3pl service, at once you are saying innovative 4pl service. Infact, there are not offering any new 4pl service Comment [CoB-D6]: This in not...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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